A fancy portable potty may not sound like a manufacturer's sampling tool of choice, but it exemplifies one of the new approaches marketers are taking to get their brands noticed -- and remembered.

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...