As the marketing role becomes increasingly data-driven, Oracle is aiming to build up its data offerings for marketers. The launch of its new B2B audience database comes as a major step in that ...

For B2B companies, having a quality contact database that is clean, consistent, and up-to-date is crucial. Here's how to ensure yours is the powerful marketing tool it can be.

Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate ...

AI automation is changing B2B marketing. Aviatrix's CMO explains how his team uses LLMs and focuses on creativity and empathy in their content.

How to build a B2B customer databaseFor any company, its marketing database is the lifeblood of the business. It is the wherewithal for reaching not only existing clients but also prospects, whether ...

Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. The post Why AI-powered relevance is replacing ...

Data can be a critical business resource and a key ingredient for optimizing sales and marketing initiatives. However, the use of data is yet to become fully mainstream, and it has remained ...

In this article, we will explore the top four ZoomInfo alternatives and competitors, evaluating their features, pros and cons, and pricing.

The advantages of database marketing are closely tied to personalization. Using consumer data, marketers deliver personalized experiences across all channels and buying stages.