FM25 is set for a pretty big visual upgrade thanks to the switch to Unity, and volumetric player animations could be a big part of that.

Unity partnered with Optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation.

"Unity’ s Audience Hub represents a new era of omnichannel audience targeting and insights being driven by companies like Unity," said Yves Poire, co-founder and CEO of Optable." By combining ...