Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally.

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from 200 million in April 2024. The step-up was announced Tuesday at unBoxed, the annual Amazon Ads event, being held this ...

Amazon Prime Video’s average ad-supported monthly viewers jumped 58% over the past year and a half to 315 million, according to the company. In April 2024, Amazon said it had an average monthly ...

As more people cut the cord with cable and turn to streaming options as an alternative for entertainment and news content, ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Jason and Travis Kelce at Amazon's 2025 upfront presentation to advertisers. Courtesy Amazon‘s advertising division has closed its upfront negotiations for 2025-26, reporting ad commitments above ...

Sellers can now interact with an AI chatbot to generate ads that match their branding. Sellers can now interact with an AI chatbot to generate ads that match their branding. is a news writer who ...

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Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...