The latest Tesla app indicates that the Cybertruck RWD will not come with Powershare or a powered tonneau cover, two of the pickup's most appreciated features

Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet, for the first time, the company is offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

TSLA offers discounts on new Cybertruck models as its high price, repeated recalls and production setbacks in Austin hinder growth.

The electric vehicle maker is offering discounts of $1,600 up to $3,270 on 12 Cybertruck models, according to its website. The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000 previously. CNBC reported Wednesday that the discounts started this week.

Tesla is offering discounts on its Cybertruck electric vehicle following a report that production has slowed at Tesla's factory. The latest model Cybertrucks feature price cuts of up to $1,600, bringing the total to $72,890, with as much as $3,410 off for demo units (for a total of $74,030), as listed on its website.

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.

Tesla CEO Elon Musk stated in 2023 that there were over one million pre-orders for the Cybertruck, and sales appeared strong throughout most of 2024.