As Sky launches the campaign for its new “affordable” Glass Air TV, Sky TV’s managing director discusses how marketing and ...

Given how straightforward the fundamental rules are, it’s no surprise that the best-performing ads are often the simplest.

Having a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic ...

Having generated organic engagement of 1 billion for its first end-to-end influencer campaign, Dove is calling on creators to ...

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

With research confirming the negative impact masculinity influencers can have on male mental health, experts are urging ...

Portrayals of older people as having no purpose in life, being lonely or powerless have the biggest potential to cause harm, ...

New research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional ...

Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.

The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.