YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites.

In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...

Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.

Millennials are the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content.

Mark Zuckerberg announced during Meta's Q3 earnings call that Threads, the company's X rival, now boasts 275 million monthly active users.

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when ...

The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do about it?

Thales recently released its 2024 Imperva Bad Bot Report, highlighting how bad bots are taking over the internet traffic in 2024.