YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites.

In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.

Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.

Millennials are the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content.

What’s driving executives’ adoption of AI The study reveals the existence of what Lightricks terms a “confidence gap” between lower-level workers and their bosses. Some 55% percent of executives ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms. This is according to research from creative agency Impero, which also reveals that more ...

Solana has come back strong after a tough time in the market. Examine the moves that led to its recovery and marketing advice for businesses of all sizes.