In a meeting with employees, Google CEO Sundar Pichai set the stage for 2025, and the expected increase in competition, regulatory hurdles and AI advancements.

The company also rolled out groundbreaking technologies, rounded out its AI strategy despite a slew of embarrassing product incidents.

“With the Gemini app, there is strong momentum, particularly over the last few months. But we have some work to do in 2025 to close the gap and establish a leadership position there as well,” said Pichai adding that “scaling Gemini on the consumer side will be our biggest focus next year.”