Cynthia Foster and her pet monkey, Julie, check out the action on Main Street in Daytona Beach on Friday's opening day of Bike Week 2025. The annual motorcycle rally runs through March 9.

When 300,000-400,000 motorcycle fans roll into Daytona Beach, will the unpredictable Florida weather cooperate? Here's the outlook.

Bike Week, a Daytona Beach tradition since 1937, is evolving to attract a larger and more diverse audience. Corporate sponsorships are increasing, bringing sophisticated marketing and expanding the event's reach. Security is a top priority for 2025, with organizers working closely with law enforcement to ensure a safe event for all attendees.