The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building ...

"This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

The Barbie Sports Club Tour stops in St. Louis on June 21, featuring exclusive merchandise. ST. LOUIS — Calling all Barbie fans: the iconic Barbie Truck Tour is back with a sporty new twist. The ...