If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...

Dannon will only "slightly" alter its Jamie Lee Curtis ads for Activia following its $21 million settlement with the FTC for falsely claiming that the yogurt helps regulate your digestive system, ...

"Do you know what happens when you eat Activia?" a female announcer asks at the beginning of Shakira's 2014 Activia yogurt commercial. Well, apparently Shakira's stomach turns into a magical woodland ...

Activia is tapping into the booming gut health movement – and the surge of GLP-1 users seeking functional, nutrient-dense foods – with a sweeping brand refresh and the launch of its Proactive yogurt ...

Dannon to pay $45 million for false advertising of its yogurt products. Feb. 26, 2010— -- For two years Dannon has been touting Activia and DanActive yogurt products as "clinically" and ...

Activia Selects, while offering a larger selection of flavors and styles for yogurt fans to choose from, are made with Bifidus Regularis, the exclusive probiotic culture and, when consumed daily for ...

The targets of the class action were two Dannon yogurt products -- Activia and DanActive -- pitched in TV ads by actress Jamie Lee Curtis. Activia has been sold nationwide since February 2006.

Activia has renewed its retainer with Always Human for 2026. From viral stunts to cult status, the decision comes after a year of results that have seen the yoghurt brand navigate a competitive ...

WHITE PLAINS, N.Y., March 05, 2021 (GLOBE NEWSWIRE) -- Activia, the probiotic pioneer, is partnering with new mother and self-care advocate Iskra Lawrence to get loud about gut health and the impact ...

Danone North America kicked off a new ad campaign for yogurt brand Activia this week, titled "A to Z," the company shared with Marketing Dive. The campaign focuses on the importance of gut health for ...