TORRANCE, Calif., Sept. 25 This week Yakult U.S.A. Inc.announces the launch of a new TV advertising campaign for its signatureprobiotic product Yakult(R) and introduces its new tagline "Change ...
A TV ad for probiotics drink Yakult has been banned by the Advertising Standards Authority for falling foul of health claims rules – despite not actually making any explicit health claims. The ASA ...
A probiotic dairy drink from Japan called Yakult has sold out in stores nationwide after getting a mention in the teen romance movie ‘To All the Boys I’ve Loved Before.’ (Justin Chin/Bloomberg) The ...
M2M has been appointed to handle the £5m media planning and buying account for pro-biotic drink Yakult. Yakult is a long-standing Japanese brand launched in the UK in 1996 and is positioned as a ...
On January 5, 2016, in Torrent v. Yakult U.S.A., Inc., U.S. District Court Judge Cormac J. Carney denied the plaintiff’s motion to certify a class of Yakult yogurt consumers who were allegedly misled ...
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