After a couple social media teases in the past week and nearly a year of speculation that the Wild could have a North Stars-themed jersey during the 2020-21 season, the NHL and Adidas unveiled the big ...

Designers can sometimes pack a lot into a logo design: historic symbolism, local geographical references... even the occasional optical illusion. The Minnesota Wild logo manages to fit in all three.

ST. PAUL, Minn. -- The Wild will be sporting some new threads honoring Minnesota hockey history this season. On Thursday, the team unveiled its "Reverse Retro 2022" jerseys, designed by Adidas. The ...

Golden Valley-based restaurant chain Buffalo Wild Wings, Inc., on Wednesday unveiled a new logo, which the company said features a more “muscular and athletic” winged buffalo. The company also ...

A logo is often seen as a constant: a solid and immutable representation of a brand's identity (see how to design a logo). But what about brands whose identity is all about creativity of all kinds?

SAINT PAUL, Minn. - The Minnesota Wild today announced former players Pierre-Marc Bouchard, Marian Gaborik, Brian Rolston and Stephane Veilleux will attend the team’s first 25th anniversary ...

Professionals sports teams like the Milwaukee Brewers and Washington Capitals have secret messages built into their logos and uniforms. Aside from professional teams, schools like Washington State ...