Warm, energetic orange that fosters group socialization. Peacock blue saturating a private nook for focus. Coal-black doors, signaling a no-go zone reserved for executives. As more companies call ...

Color science is the term we use to describe the ‘look’ of colors from particular cameras or brands. It sounds like it should have a definite technical basis, but it’s actually quite hard to pin down ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...