Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI with less manual setup. A new help doc has ...

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Common Mistake: Many beginners believe that more keywords are better, setting hundreds of keywords for a single product, which leads to budget dispersion across ineffective terms. They often choose ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...