I work with UGC creators, people who create content for a brand's digital presence. This type of content seamlessly integrates into the social media environment, favoring authenticity over polish to ...

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of ...

The 22-year-old is currently enrolled at the University of Massachusetts, Amherst, studying marketing. His ambition is ...

What is user generated content (UGC) and how can you harness it to build your brand? What is user generated content (UGC) and how can you harness it to build your brand? Let’s face it, today's ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

From AI-generated content made by users to interactive games, Disney CEO Bob Iger is ready to revamp Disney+. “AI is going to give us the ability to provide users of Disney+ with a much more engaged ...

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...

Disney+ will soon feature short-form user-generated content and game-like experiences powered by AI, CEO Bob Iger announced.

As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter, and brands that advertise on it, is to keep brands safe from, well, the ...

Marketers are pulling back on influencer campaigns—and promoting user-generated content from 'real' people. If you’re watching Ukraine from social media, this is what you should know So far the press ...