Good site structure is essential for your overall website success, including its rankings in search. It’s about organizing the pages the way it’s easy for users to find what they need. Search engines’ ...

As SEO continues to shift in the AI era, fine-tuning every aspect of your site for both users and search engines is more important than ever. URLs, the digital pathways to your content, remain a ...

Search engine optimization (SEO) is one of the primary drivers of traffic and clients for law firms, but it’s not always straightforward how to go about it the right way. After all, legal is a highly ...

In this article, Stoney deGeyter clears up the confusion regarding the difference between making a site search engine friendly vs search engine optimized. There is a lot of confusion about what makes ...

Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it. The colors ...

A SaaS firm I advised last year debuted a gorgeous, award-bait website. Awards rolled in; organic traffic fell 38 percent within a month. Their designers optimized for aesthetics, not crawl paths or ...

The growing importance of search engine optimization (SEO) when it comes to website marketing has left business owners scrambling to grab a piece of that organic traffic pie. In fact, according to a ...

If websites were like watches, you could peer inside to find out what’s going on with the mechanics. However, online marketing and SEO rely on many more moving pieces than a standard timepiece—and it ...

If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on the aesthetic look of a ...

React, Vue, Angular, Node, and Polymer. If at least one of these fancy names rings a bell, then most likely you are already dealing with a JavaScript-powered website. All these JavaScript frameworks ...