Demographic segmentation is an approach used by companies to separate or identify customers by socioeconomic groups, such as location, age, sex, occupation and education. The results are often ...

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Given this shift, the old methods of customer segmentation and targeting aren’t meeting their needs with 48% of marketers believing demographic data is losing its value.