Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics. By the time dashboards appear ...

If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...