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"Even sophisticated AI animations can appear cold or impersonal if they overshadow the story," said Top Marketing Agency CEO.

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"The wheels didn't turn right, the faces looked off, and that warmth everyone remembers from the original was simply gone," ...

After almost 25 years, Coca-Cola announced in late October that it’s bringing back Mr. Pibb, its spicy cherry soda that first ...

The curious minds at ColdFusion examine how big Coca-Cola is and why it still dominates the world. This matters because it reveals the marketing, distribution, and branding strategies behind a global ...

The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...

Mr. Pibb was first introduced as a competitor to Dr. Pepper in 1972. At this time, the soft drink was called Peppo. But that ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

The beverage company said it will sell a majority stake in Africa’s largest Coca-Cola bottler, a transaction valued at about $2.6 billion. Another large Coca-Cola bottler, Switzerland-based Coca-Cola ...