Have you ever localized a website to multiple languages? If you nod in agreement, you know that instead of an expected traffic boost, it's all too easy to get a performance slump instead. Your ...

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...

Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces ...