WWE toys have captured the hearts of millions of wrestling fans ever since the Wrestling Superstars line was released in 1984 by toy-makers, LJN. These were the first action figures based on ...

For anyone who grew up in the ‘80s and ‘90s, stepping into Matt Cardona’s toy room is the closest thing to time traveling. But for newcomers, it is first a lesson in caution. Once you’re inside, it’s ...

One of the ways in which WWE connects with its audience is by creating products that fans, and in particular kids, can take home with them to celebrate being a fan of WWE or of particular WWE stars.

Price increases to at least some of Mattel's best-selling toys are probably coming later this year as a result of Donald Trump's tariffs, toymaker Mattel said Monday evening-and those likely include ...

After bringing its Hot Wheels brand to life with a kids’ series, Mattel’s in-house studio Playground Productions is looking to attract a younger fanbase to WWE with “Slam City,” a new animated series ...

What a year for ridiculous action figure releases! Every year, WWE's partnership with toy giant Mattel results in a number of incredibly detailed and articulate action figures that are sold all over ...

Forbes contributors publish independent expert analyses and insights. I write about men in tights & the billions they make for men in suits. Released former WWE Superstar Bray Wyatt will be featured ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...