REDWOODS TO DESERTS AND BEYOND: Deciding that a year is going to have more road trips, more sunsets, more burger stands, more campgrounds, more waves, and more everything-else-ing around California ...

California commercial salmon fishing will not happen for the third year in a row. The Pacific Fishery Management Council voted to close commercial salmon season for the remainder of the year on ...

This story was originally published by CalMatters. Sign up for their newsletters. Facing the continued collapse of Chinook salmon, officials today shut down California’s commercial salmon fishing ...

Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war ...

Visit California has updated its projections for tourism this year in the Golden State — and it’s not in a positive direction. In the face of growing economic headwinds, the state’s tourism marketing ...

As the U.S. and the world face growing economic challenges, Visit California has unveiled a new forecast from Tourism Economics predicting a nearly 1 percent drop in statewide visitation in 2025, ...