Business Wire

See, Hear and Feel the Evolution of Visa Through Sensory Branding

The all-new sound of Visa will debut in Visa’s global advertising campaign celebrating the Olympic Winter Games PyeongChang 2018 SAN FRANCISCO--(BUSINESS WIRE)--Visa (NYSE: V) today announced a suite ...
Marketing Dive

Visa's sensory branding boosts positive perception by 14%

Sensory branding — particularly sonic branding — is a growing trend and the results from Visa, an early adopter of the strategy, point to some of the potential benefits for marketers embracing this ...
The Nation Newspaper

Visa introduces sensory branding for payment

Visa has announced a range of advanced sensory elements, to support the Visa brand when customers make transactions through connected, payment-enabled devices. The new sound, animations and mobile ...
Finextra

See, hear, feel: Visa rolls out 'sensory branding'

See, hear, feel: Visa rolls out 'sensory branding' In an ever-expanding universe of connected, payments-enabled devices, Visa is looking to reassure consumers (and promote itself) with a "sensory ...
Digital Trends

Visa wants to give you instant gratification via sensory feedback when you pay

The only thing you feel these days when you swipe your credit card might be a bit of trepidation about how shocking your bill may be at the end of the month. And the only thing you may hear is the ...
Business Wire

See, Hear and Feel the Evolution of Visa Through Sensory Branding

The all-new sound of Visa will debut in Visa’s global advertising campaign celebrating the Olympic Winter Games PyeongChang 2018 SAN FRANCISCO--(BUSINESS WIRE)--Visa (NYSE: V) today announced a suite ...
Business Insider

See, Hear and Feel the Evolution of Visa Through Sensory Branding

SAN FRANCISCO and SINGAPORE, Dec. 7, 2017 /PRNewswire/ -- Visa (NYSE: V) today announced a suite of sensory branding that will support the Visa brand in an expanded universe of connected, ...