Selective perception describes the phenomenon of only seeing what we want to see. This bias is most glaring when a large group of people see the same events – like a television show. Have you ever ...

In 1954, a study published by Princeton and Dartmouth researchers asked their students to watch a recording of a football game between the two schools and count infractions. The Princeton students ...

In media studies there’s a phenomenon known as selective perception, and it is playing a demonstrative role during this election cycle. Selective perception describes how people act when unwillingly ...

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal ...