It begins, like many ads that once had you inexplicably blubbering at your desk, with an adorable young child. Marketers all know cute kids are the shortcut to anyone’s bleeding heart and/or tear ...

And many think of the sticky, stinky menthol goop as their own, even though it’s used around the world. In the Latino community, Vicks VapoRub inspires a curious, nostalgic devotion — for its many ...