India freed itself from the shackles of British rule and became a breeding ground for Swadeshi products and brands that were Indian in thought and production. Keshav V Pendharkar, started Vicco. A ...

If you went to cinema halls at any time from the 1980s, you probably know the advertisements featuring a montage of people slicing into apples, tearing at fresh sugar cane and cracking open betel nuts ...

Khushi Rastogi explores culture and lifestyle, offering insights into trends, personal development, and contemporary living. Vicco Vajradanti may not taste like other toothpaste or create that much of ...

Oral health, an integral part of our general health, is often overlooked. We rely on family choices, advertisements, flavours and foamy textures when choosing our paste. Adhering to these preferences, ...

Homegrown brand Vicco has a plethora of products in its portfolio. From herbal toothpowder to sandalwood oil-based skin creams. Now, in a bid to renew its brand image, Vicco last month has signed on ...

With studies showing that oral hygiene is related to cardiac health, dental care has become all the more important. Among the companies investing in 'herbal' dental care products are Patanjali Ayurved ...

Ayurveda is a 5,000-year-old science that has stood the test of time. Derived from two Sanskrit words - Ayur (life) and Veda (knowledge), Ayurveda literally means the knowledge of life. Though ...