Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said When you purchase ...

See how the 322 foot tall (98 m) Artemis 1 Space Launch System (SLS) moon rocket looks from the Vehicle Assembly Building ...

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NEW YORK, March 18, 2025 /PRNewswire/ -- The Video Advertising Bureau (VAB) released Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. A follow-up to ...

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...

NEW YORK—With consumer usage of ad-supported streaming platforms seeing rapid growth the Video Advertising Bureau (VAB) has released a new report with 23 case studies documenting the power of video ...

After a new helium flow issue was found on the rocket, NASA’s SLS rocket rolled back to the Kennedy Space Center Vehicle Assembly Building late Wednesday. With this roll back, the launch of Artemis II ...

NEW YORK — The Video Advertising Bureau (VAB) is recommending the choice of either “Households” or “Persons 2+” as new co-standards for video audience guarantees. The recommended move “to a choice of ...

Gives Marketers Aligned, Common Base(s) Across the Largest Media Platforms, Better Enables the Escalating Use of First Party Precision Targeting, Provides the Highest Stability NEW YORK, Jan. 6, 2026 ...

The Video Advertising Bureau (VAB) has released an in-depth study that examines the effects of TV investment on driving business outcomes. Covering more than 1,000 brands, 80 categories, 30 metrics ...