“What you should be doing is curating your life with the things you love, buying things with intention and being mindful of what you bring in next,” one TikTok user said. TikTok On TikTok, most people ...

By embracing underconsumption core, young people are taking a stand and turning their backs on the idea that consumerism is the route to happiness.

An influencer’s raison d’etre is influencing their followers to buy stuff — usually on behalf of a paying sponsor. That’s why it’s so surprising that “underconsumption-core,” an increasingly popular ...

"Underconsumption core" showcases the old items that people are still using. The trend follows other recent pushes on social media to normalize not spending, such as "loud budgeting" and ...

In recent weeks, the concept of “underconsumption core” has gone viral on TikTok — the land of influencers, shopping hauls and short-lived fads. It echoes an earlier trend in which users discouraged ...

Underconsumption is emerging as a prominent trend among Gen Z, promoting healthier spending habits and embracing a revamped minimalist lifestyle. This movement aims to counteract the influence of ...

August 9, 2024 Add as a preferred source on Google Add as a preferred source on Google And if we just look at “underconsumption core” on its own merits, the trend isn't total snake oil. This truly is ...

TikTok’s ‘underconsumption core’ trend represents a significant shift in social media behavior, emphasizing minimalist living and sustainability over consumer excess. As the cost of living rises and ...

#Underconsumptioncore is taking over TikTok. I’ve been on the underconsumption train long before it was trending. But given the barrage of influencer marketing these days, it’s a lifestyle that is ...

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