It puts packaging on display with their products, in such a way that high-end brands have invested a lot in high-end ...

Marketing is rarely more exciting than through an unboxing campaign video. Opening a package, finding out what's inside, and enjoying everything step-by-step has become a great opportunity for ...

Why? Because inside the box, swaddled in plastic and polystyrene, is a brand new Apple MacBook Air; and because it's a popular example of one of the internet's oddest video sharing crazes: unboxing.

Technology brand Vodafone utilised ASMR for unboxing content for the Samsung Galaxy S23 Ultra and Samsung Galaxy S23 to reach those aged 18 to 55 years old in Turkey, make them consider buying a ...