Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

There are few contemporary behaviors more common—and at the same time more controversial—than social media. The vast majority of adolescents and adults use some type of social media regularly, with ...

Social media use is widespread and continues to grow. The most popular social media site, Facebook, is used by 68% of Americans and the average American spends over two hours a day on social media.