Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Many of our choices are swayed by subtle cues or so-called “nudges” from the environment. A well-known example of this phenomenon includes the layout of a cafeteria or supermarket. Placing an item at ...

Interpersonal relationships are complex and require healthy boundaries for everyone to thrive together. However, when problems arise, such as manipulative behavior, they need to be addressed ...

Behavioral therapy is a broad term that refers to several therapeutic techniques to treat mental health disorders. This form of therapy suggests that all behaviors occur due to learning them from ...