Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Launching a new business is an exciting adventure, but amid the thrill of innovation, one ...

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As a small business owner, you know that branding is key to success. But what makes a great brand name, and why does it matter? A good brand name plays a critical role in your business's success. It’s ...

Choosing a domain name is part art, part science. The URL should reflect the nature and culture of your business, but also contribute to brand-building, search engine optimization, and sales. One ...