About 73% of marketers say they get excellent or good ROI from email marketing, up from 66% last year, according to the results of Econsultancy and Adestra's "Email Marketing Industry Census 2016." ...
Consumers and marketers both had a rough time in 2024. On the consumer side, inboxes were crammed with political email from candidates, from the presidential level on down. The mission was less to ...
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, ...
“Marketers tend to treat email like a checkbox,” Alex says. “They build a list, send a few newsletters, and hope for the best. But email is so much more than a notification channel. When you ...
In response to the fragmentation of marketing tech stacks, Breaker introduces TruSend™, a unified email distribution platform ...
New York, Dec. 26, 2025 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing, today announced the next evolution of its Email Marketing Solution, significantly enhancing the creative ...
AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...
These days, email marketers face a number of new challenges, including increasing pressure to drive response rates, default image blocking at most major ISPs, creating emails for subscribers checking ...
Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.
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