"In 2026, the quality of the ad experience is the ultimate differentiator," said Julian Frachtman, Co-Founder and CEO of Airtory. "By bringing our full suite—Airtory, Social Display, and ADCTV—to the ...

LONDON, Feb 26 (Reuters) - WPP will combine its agencies into a single company with four operating units, including a new WPP Creative, under Chief Executive Cindy Rose's strategy to turn around the ...

According to Cotton & Company, the true value of AI is not speed, volume, or automation—it is execution integrity. When integrated responsibly, AI helps ensure that what is intended strategically is ...

And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...

It compiles 2025 award data to assess creative performance across APAC markets, using results from The One Show, ONE Asia, ADFEST, Cannes Lions, D&AD & Spikes Asia.

The portal aims to be a one-stop, online creative resource that agencies can use to market creative ideas that might have been left “on the shelf” because they have not been used by clients. The ...