The creative ethos at Bugatti has always been about pushing boundaries. From the pioneering performance of the Veyron to the ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...