On March 7, 2024, the Federal Trade Commission announced significant amendments to its Telemarketing Sales Rule. The effective dates for these changes are tied to publication of this announcement in ...

Based on the opinions of over 200 marketing managers, this paper discusses 10 factors that will impact the success of your B2B telemarketing campaign. The study results are divided into three sections ...

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This new eBook from The MX Group will show you why telemarketing still has it's place in your marketing strategy and how to make the most of it in your organisation. Sometimes it feels like the entire ...

The beginning of 2024 has brought with it a decided regulatory focus on telemarketing. In the past couple of months, we’ve written about several important FCC actions related to the Telephone Consumer ...

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

The term “cold calling” causes fear in many entrepreneurs. Too many B2B customers have had to deal with pushy salespeople who don’t comprehend their needs or the workings of their companies. On the ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

B2B commerce is stepping out from the shadows. Once seen as playing a mere supporting role to in-person sales, it's now center stage as a large and growing market in its own right. One estimate ...