Over 97% of people objectively lose productivity when switching context, even when subjectively believing they are handling it well.

Code-switching is more than just a linguistic phenomenon; it’s a dynamic expression of identity, culture, and survival. Code-switching is a nuanced and multifaceted practice that goes beyond merely ...

In sociology, code switching is when a person alters their speech to conform to different cultural norms. For example, marginalized people may use one way of speaking around their community and ...

In an article for Encyclopaedia Britannica, Carlos D. Morrison defines code-switching as the “process of shifting from one linguistic code (a language or dialect) to another, depending on the social ...

Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...

Are you switching from Android to iPhone? Android phones and iPhones have become much more similar in recent years than in the early days of the smartphone era. Both platforms have borrowed from one ...

There's a lot of chatter right now from people who are making a switch from WhatsApp to Signal. The switch seems to be driven in part by the incorrect belief that WhatsApp will be piping user data to ...