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Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its ...

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races. Counting viewers in bars, hotels and offices? That ...

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership for TV programming, particularly live events. The pilot will launched with ...

NEW YORK—NBCUniversal has announced a multi-year landmark deal with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen ...

Nielsen says it will pilot a new methodology for measuring television viewership to account for co-viewing during premium events like live sports, with the Super Bowl on NBC serving as the testing ...