The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

There are two differences, the first of which is that psychologists are now aware that to be effective subliminal stimuli must appeal to current needs and goals. For example, subliminally presenting ...