Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

Salacious images in ice cubes? Subliminal commands in movie theaters? Years after the de-bunking of myths of advertising mind control, we're coming to realize that unconscious responses to persuasion ...

You’ve probably heard of subliminal advertising — the idea is that behaviors can be elicited by flashing extremely brief messages on a movie or TV screen. “BUY ...