Does your company have an "Annual Strategic Plan" with dozens of initiatives, metrics and milestones? It feels structured. It ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Too many companies today are sailing without a port. They are busy, ambitious, and full of activity, but lack alignment on ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...