Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Relying on them alone won’t fuel consistent growth. Today’s accounting clients expect quick answers. They demand clear value ...

Image by Gerd Altmann from Pixaby. Marketing for Relevance, Resilience & Revenue in a Hard Year for Hospitals As 2026 unfolds ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential. That was the core theme of thought-provoking episode 33 of the Marketing Smarts Live Show, titled ...

It has been a rough couple of decades for marketing. The millennium began with high hopes that digital channels were putting within reach the long-promised nirvana of one-to-one marketing, and ...

Forbes contributors publish independent expert analyses and insights. I enable organizations to simplify so they can focus on valuable work. You know the annual drill: you and your teams gather data, ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Netcore Cloud, a leading agentic marketing platform, leverages its comprehensive Customer Engagement and Experience Suite to create personalized, omnichannel experiences. Trusted by over 6,500 brands ...