Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel’s 93-year-old co-founder is deep-frying the restaurant chain’s failed rebrand attempt, calling it “pitiful” and slamming the current leadership’s direction of the brand. Tommy Lowe, who ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Editor’s note: This story has been updated to correct the name of the Cracker Barrel founder and attribution of a post on X. TENNESSEE (WHNT) — Cracker Barrel is making a “promise” to customers after ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...

President Donald Trump weighed in on Cracker Barrel's controversial rebranding on Tuesday, both before and after the company announced that it was reverting back to its previous logo. Earlier, the ...