The advert’s star-studded line-up includes football legend Frank Lampard, England and Chelsea footballer Lucy Bronze, boxing entrepreneur Eddie Hearn, England Rugby player Maro Itoje and endurance ...
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports. Sports Direct has unveiled its 2024 winter ...
Newcastle United are removing the Sports Direct adverts that are in place at St. James’ Park. Sports Direct, which is majority owned by former Newcastle owner Mike Ashley, has had a significant ...
Sports Direct splurged £6million on its festive commercial which sees Emma Raducanu and football ace Jack Grealish — who have a net worth of £75million — battling it out in a snowball fight Emma ...
Sports Direct, Europe’s biggest retailer of sports and fitness footwear, clothing and equipment, is launching its 2024 winter campaign, New Traditions Start Here, ahead of the festive season, ...
Why Mike Ashley's festive holiday and Sports Direct adverts at St James' could affect Newcastle sale
Newcastle United owner Mike Ashley has reportedly flown out of the UK for his festive holiday - making it increasingly unlikely that a takeover will be completed imminently. The Sports Direct ...
‘Evolving in the right way’: Inside Sports Direct’s restructured marketing team and updated strategy
Sports Direct has been on a journey with its marketing in recent years. In 2021, former CMO Beckie Stanion said the brand needed to “up its game”, prompting an effort to change customer perceptions, ...
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