Southwest Airlines began implementing its new assigned seating policy last week. Announced last year, the model is a major shift from the airline's decades-long first-come, first-served seating ...

In Southwest Airlines’ new Super Bowl ad, boarding looks more like the Hunger Games than an orderly process. Set in an airport that’s been reimagined as a dense jungle, passengers rush to secure their ...

Southwest Airlines will debut a new ad during the Super Bowl poking fun at its former open seating policy. The ad, "Boarding Royale," will air on Peacock and broadcast and local cable channels in six ...