Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campaign surrounding the U.S. launch of SofLens daily disposable contact lenses. This campaign targets adults ages ...

The brand had the objective of increasing digital presence and driving sales of its premium entry level product SofLens 59. To achieve the objective, we created a comprehensive funnel marketing ...

Shares of eyecare company Bausch + Lomb (NYSE:BLCO) jumped 3.1% in the morning session after reports revealed an activist investor, Jana Partners, took a stake in competitor Cooper Companies and was ...

VAUGHAN, Ontario - Bausch + Lomb Corporation (NYSE/TSX: BLCO), a prominent eye health company with a market capitalization of $6.25 billion, has announced the conclusion of its search for a ...

Bausch + Lomb (NYSE:BLCO) just shook up the eye care segment with a double dose of product news that is catching investor attention. First, the company announced encouraging new clinical data for ...