Apple's exec Craig Federighi explains that the Cupertino giant has a different approach to AI and it's not about creating ...

Senior Apple Exec Craig Federighi said that unlike some AI rivals, his company had no plans for a super-smart AI. Siri won’t be sentient.

Apple Intelligence is the product of more than a year's worth of tireless testing. Here's what Apple engineers used to ensure ...

According to Bloomberg, Apple's internal research exposed the wide gulf between Siri and ChatGPT when it comes raw AI ...

When the iPhone 16 line-up was launched without most of the headline AI features, there was much criticism about ...

It’s almost time for the start of a new era for Siri. Those aren’t my words, they’re Apple’s. But what does that mean? How is Siri getting better? It will start with iOS 18.1 in October ...

The firm, which estimates that deep Siri integration with apps could drive $3B in revenues in 2026 and could approach about $50B in a decade, maintains a Buy rating and $256 price target on Apple ...

Apple's smart personal assistant can be equal parts helpful and distracting. Here's how to turn off Siri and disable Siri suggestions on your iPhone. Since its introduction in 2011, Siri has ...

But ChatGPT plug-ins, Apple's GenMoji and Image Playground features and other Siri features aren't on board yet. The public beta has an option in the Settings app that lets you opt into Apple ...

We'll get the first set in the iOS 18.1, iPadOS 18.1, and macOS 15.1 updates, but Apple is preparing for the next batch, too. In backend code, MacRumors has discovered new references to Siri's ...

To recall, Apple’s position with Siri is quite unique. For example, Siri is getting enhanced natural language understanding and deeper integration with apps as well as local files. However ...