If you’ve been doomscrolling TikTok or Instagram and spotted toothy, gremlin-looking plushies dangling from celebrity bags like cursed keychains, you’re not alone in wondering what’s going on. Labubu ...
Your secret weapon for Labubu launches.
When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...